JOIN US BACKSTAGE AT OUR HIGH SUMMER CAMPAIGN SHOOT

While we await the warmth of summer, our High Summer collection has just landed with delicate floral prints, broderie anglaise, and elegant silhouettes. We took a trip to the Danish island of Bornholm to create the campaign images – and you can come along behind the scenes.

The High Summer collection is a tribute to summer elegance, inspired by the captivating world of flora and fauna. Therefore, Bornholm was a natural location for our campaign shoot. The campaign was shot by Danish fashion photographer Christian Friis with Latvian model Kitti Mudele.

The team arrived in Bornholm on a beautiful summer evening in August. An evening where the light was something quite special, and the water gently lapped against the rocky coast in Sandvig. We stayed at Nordlandet and Falcon Hotel, respectively, from where we had easy access to the planned locations for the photoshoot.

The following day, the local harbor in Sandvig, the rocky coast, and a nearby flower field served as the backdrop for the images. By the harbor, there are small red fishing houses where local fishermen store their gear and take a break away from the sea. The rocky coast is quite unique, as it looks very diverse. The lovely flower field was located just outside Sandvig, where the local farmer had planted flowers to attract bees and other insects.

After a successful photoshoot, the whole team took the ferry back to Copenhagen. Our High Summer collection can now be found online here and in stores.